Ann Summers may want to rethink the name of their latest range of lingerie, which will appear in shop windows and online under the name of Isis.
The complete range of lingerie, varying from plunge bras to thongs, shares its name with the extremist group otherwise known as Islamic State, formerly known as Isis (the Islamic State of Iraq and Syria).
The Islamic terrorist group were formed in early 2004 and have made significant gains in the Syrian civil war, declaring the Islamic State of Iraq and the Levant in April 2013 and the caliphate in June.
However, Ann Summers’ head office chose the name Isis after the ancient Egyptian goddess of love, before the Islamic group were widely known.
"We thought up the name over six months ago," an Ann Summer's employee told The Independent, wishing to remain anonymous. “It wasn’t until all the PR was done for the portfolio when the name meant something else. It was too late to change it.”
Ann Summers apologised for any misunderstanding and said they did not intend cause offence.
A spokesperson for Ann Summers said: “Range names for our products are chosen far in advance of the collections landing in-stores and online. In this instance, the inspiration behind this range name was taken from the Ancient Egyptian goddess Isis.
"We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence. We apologise for any offence caused.”
The line comes just days after the execution of American photojournalist, James Foley, by Isis members.
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Triumph International Lanka (Pvt) Ltd
Location No. 42, Alfred House Gardens, Colombo 03
Phone 011 5 833335
Company Overview
The Triumph brand, drawing more than 125 years’ expertise in the design and manufacture of perfect underwear, constantly strives for innovative trendsetting designs. This has allowed the brand to earn global reputation in the lingerie field as the benchmark for quality and perfect fit.
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A new bra which is the world's largest without straps has hit the shops just in time for summer.
Ladies with an ample bosom now can snap up the Naturally Close bra, which is available in sizes up to 50L.
It opens up plenty of wardrobe options for women with a bigger bust since the bra can also be worn in the conventional way or cross back, halter-neck and asymmetrically.
It comes with a reasonable price tag too, costing between £24 and £30.
With a pretty all-over embroidered mesh, silicone elastic is used along the neckline and under-band to ensure security and boning in the vertical and side seams provide additional lift.
JD Williams produced the bra and lingerie buyer Lollie Todd said the home shopping company wanted to reassure the curvier lady that choosing between support and style isn’t the only option.
"In the UK women often accept that a bigger bust means limited lingerie options and more often than not, rather less alluring 'boulder-holders'", she said.
It's available in black, white, ivory, teal, pink and mocha from online fashion retailer JD Williams.
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