A bold, vibrant new brand at Odel, for the young and young at heart made its scintillating catwalk debut at a colourful fashion show in Colombo recently.
The atrium lobby of Odel’s flagship store at Alexandra Place was packed to capacity as ‘B Iconic’ – a collection characterised by bold slogans, neon colours and effervescent prints, emerged in four motifs that capture the different moods of the new brand: ‘B Brave’ ‘B Playful’ ‘B Wild’ and ‘B Stylish.’
Catering to the modern fashion forward woman’s penchant for style with attitude, the ‘B Iconic’ collection encompasses T shirts, cropped tops, dresses, leggings, skirts, shorts and jump suits that can be perfectly matched with accessories from ‘Backstage’ and Odel to complete the brave and out-there look that is its hallmark.
The name says it all; B Iconic is a stand-out label that promises its wearer will stand out in a crowd. It is striking, has character and assertiveness, but above all is distinctively stylish and imaginative.
Pictured here are some of the models from the B Iconic launch fashion show at Odel.
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Rockabilly girls with a touch of New Wave took to the catwalk, showing off a collection filled with the ubiquitous Diesel leather, studs and lace-up details.
High-waisted trousers and skirts were the name of the game – many sprinkled with stars. The looks came in white, black, red and pale blue, contrasting with flickering stage lights for added dramatic effect.
Fashion Week was also a chance for Britney Spears to present her new line of lingerie, unveiled at a special show at the New York Public Library for select members of the press only.
Models dressed in delicate, lacy numbers posed on a set designed to look like a boudoir.
Made up of kimonos, bustiers and lingerie sets named after flowers, the Intimate Britney Spears collection is the pop singer’s latest in a series of product placement and endorsement deals ranging from perfumes to toys.
The 32-year old singer came on stage after the show thanking the audience for attending and saying: “This is something I’ve been working on for two and a half years. I’m really, really passionate about this and I hope you all enjoyed it as much as I have.”
One of the highlights of New York Fashion Week is Fashion Rocks, where music and fashion come together for a massive charity fundraising event. Jennifer Lopez lived up to expectations with her highly anticipated show, where she performed her aptly-named hit ‘Booty’ clad a micro metallic dress with matching lingerie bottoms.
British singer Rita Ora offered her version of David Bowie’s ‘Fashion’ wearing a British flag jacket and a bustier mini jumper, before veteran US hard rock band Kiss closed the event with their legendary ‘Rock and Roll All Nite’.
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Odel, Sri Lanka’s home-grown fashion retail brand, reached another milestone in its stated journey of vision, creativity and entrepreneurship when it celebrated 25 years of being in the business.
The only local fashion retail brand to gain traction on the international stage, Odel’s growth from unassuming, albeit colourful, beginnings to brand icon status encompasses several firsts that represent landmarks in the evolution of Sri Lanka’s fashion retail industry.
The business, which began with the sale of export surplus clothing from the boot of founder Otara Gunewardene’s station wagon when she was 
in her early twenties, is now a chain of 20 fashion forward stores with annual sales in excess of Rs. 4.6 billion.
Since the opening of the first Odel store at Dickman’s Road, Colombo 5 in 1989, Odel has also launched and taken online fashion retail in Sri Lanka to new heights with its website, built several popular in-store brands such as ‘Backstage’ for accessories and ‘Delight’ for confectionary, established the unique cause-linked brand and community animal welfare programme ‘Embark’, gone public with a record-shattering IPO, floated a second chain of unique ‘Luv SL’ stores, and brought in overseas equity for major expansion.
Celebrating 25 years of style and the people who have propelled the journey so far, Odel will be launching a number of special promotions and events for its customers, as well as employees, in months to come.
Over the past two and a half decades Odel has emerged as an iconic department store and a brand that is often compared to Harrods and Harvey Nichols, and come to epitomize the definitive lifestyle and shopping experience in Sri Lanka. In recent announcements to the media and the Colombo Stock Exchange, the company has indicated that substantial expansion is on the cards.
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The Sri Lanka Apparel Brands Association (SLABA) launched its website and the event was followed by a Fashion Parade displaying the branded products of its member companies. P
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A fashion designer showed off her new collection of dresses made entirely out of condoms.
Adriana Bertini, an artist and designer in Brazil, has created a project called “Condom Couture.”
Bertini uses expired or defective condoms to make pieces of art. Bertini's work is not only beautiful, but is a practical learning experience.
Bertini runs workshops in various schools and colleges. These workshops are aimed at raising awareness of safe sex strategies in order to combat HIV, AIDS and STDs.
Bertini gets young people up-close and personal with condoms. She encourages discussions about the role condoms can play in sex.
Participants in these workshops are also taken through the process of dyeing, shaping and assembling condom art. Bertini has been on the condom art scene for a while, with some designs dating back to 1997.
She hopes that her dresses made of condoms will inspire dialogue and raise awareness.
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Maeve Martenstyn unveiled “EVE” a Fashion Extravaganza that was hosted in the grand gardens of the “VILLA TIBERIO” in Marbella Spain recently where she showcased her Spring / Summer 2014 Resort and Leisure wear collection for the sophisticated fashion conscious woman.
Maeve brought out the vibrancy of her kaleidoscope collection combining a breathtaking array of colours using pure silks, chiffons, and georgettes.
Maeve who collaborated with designer and choreographer Lou Ching Wong, supported by reputed designer Dhammika Amerasekera, put together this spectacular collection of high fashion garments which was sold out in Spain!
Proceeds from this show will support ‘MANACARE;, an approved charity for underpriviledged children in Hikkaduwa and supported by Sri Lankan Airlines and the Sri Lanka Tourism Bureau.
Maeve who is passionate about fashion, hopes to promote Sri Lanka using her expertise and knowledge in haute couture .
The photographer responsible for the stunning photo shoot that took place at the Dolphin Beach Resort in Kalpitiya, was internationally acclaimed Daniel Ridicki, who was assisted by Dean, the Resident Manager of the Dolphin Beach Resort.
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A new bra which is the world's largest without straps has hit the shops just in time for summer.
Ladies with an ample bosom now can snap up the Naturally Close bra, which is available in sizes up to 50L.
It opens up plenty of wardrobe options for women with a bigger bust since the bra can also be worn in the conventional way or cross back, halter-neck and asymmetrically.
It comes with a reasonable price tag too, costing between £24 and £30.
With a pretty all-over embroidered mesh, silicone elastic is used along the neckline and under-band to ensure security and boning in the vertical and side seams provide additional lift.
JD Williams produced the bra and lingerie buyer Lollie Todd said the home shopping company wanted to reassure the curvier lady that choosing between support and style isn’t the only option.
"In the UK women often accept that a bigger bust means limited lingerie options and more often than not, rather less alluring 'boulder-holders'", she said.
It's available in black, white, ivory, teal, pink and mocha from online fashion retailer JD Williams.
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Shibue Couture Inc.® was born out of necessity. Designer Jenny Buettner was inspired several years ago when she was asked to be a bridesmaid in her sister's wedding. The bridesmaid's dress was a silky chocolate gown, it was gorgeous! There was a problem though -- every sort of undergarment worn beneath the dress showed panty lines.
Popular with celebrities and anyone who needs to cover-up their camel toe or would like to show some skin in revealing cut-out dresses; the Strapless Panty is held in place by a washable and reusable silicone gel adhesive across the front and back of the panty. You can wear the panty underneath form fitting dresses, slinky gowns, or with anything else.
Amazingly, the strapless panty is reusable. The adhesive is reusable so it will stick repeatedly to your body, which allows you can go to the ladies restroom like normal by simply peeling one end of the panty from your skin and reapply when finished.
As for sizing, the Shibue Strapless Panty® runs true to your normal panty size. Remember it doesn't matter what size you are across the hips because the panty only goes from the front to the back of your body. As the sizes become larger the panty becomes longer and has wider coverage.
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Avirate launches its Bindhi Dot and Glossy range of lingerie. This range will add sophistication and sensual appeal to its elegant and confident women. The collection is made up with luxury micro fiber fabric that feels soft and smooth for a woman. This lingerie stretches and takes shape of the body while supporting and comforting the woman. The designers have a feel for not only a woman’s natural contours but also the expectations of the final look and feel by using bonded technology, the fabric is stretch micro and the cups are molded for a smooth flawless look.
The range consists of bright colours, neon colors, nude and black. This caters to the young and timeless Avirate woman that is a wide variety of customer preferences. The Avirate promise for every piece of lingerie purchased is when implemented into your wardrobe; you are guaranteed to be provided with a unique and titillating experience for both you and your partner.
Aviraté is an international high-street fashion label owned by Timex Garments. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes, bags and accessories.
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Sex seems to be more than a hormonal discharge and some short moments of pure pleasure. Scientists show that sex is extremely beneficial for our health, while the lack of an active sex life might have negative effects. But too much sex, can also be harmful: more than thrice a week it can weaken the immune system, making us vulnerable to infections...
1. Our mental and emotional health balance is clearly influenced by sex. Abstinence is known to cause from anxiety to paranoia and depression... In fact, in case of light depressions, after having sex the brain releases endorphins, that decrease stress, inducing a state of euphoria.
2. Sex can be a beauty treatment. While having sex, a woman's body doubles the estrogen level, and this makes her hair shine and the skin becomes softer.
3. A 10-year research carried on 1,000 middle-aged men
at Queens University in Belfast, Ireland, showed that sex on a regular basis increases the humans' lifespan. For the same age and health, those who had orgasms more frequently had half the death rate of men who did not have such frequent orgasms. This could be due to the plummeting stress hormones, reaction that installs after we have sex.
3. Sweating while having sex cleanse the skin pores, making the skin brighter and decreasing the risk of developing dermatitis.
4. Sex can make us lose weight. You burn all that fat and carbohydrates from the romantic dinner. Quickies of 20 minutes weekly mean 7 500 calories annually, that's as much as you consume on 120 km (745 mi) of jogging. A sex session can burn about 200 calories. This is like running 15 minutes on a treadmill!
5. Sex strengthen our muscles. You can imagine the effort made by your muscles through those pushes and flexions. It depends on your stunts in bed, of course. And it's clearly a lot more fun than running for miles.
6. The more active your sex life is, the more attractive for the opposite sex you are. High sexual activity makes the body release more pheromones, chemicals that attract the opposite sex.
7. Sex sharpens our senses, at least the smell. Following the orgasm, a rise of the hormone prolactin makes the brain's stem cells form new neurons in the olfactory bulb, boosting a person's olfactory abilities.
8. Sex is also a pain reliever, ten times more effective than typical painkillers: immediately before orgasm, levels of the hormone oxytocin rise by five times, determining a huge release of endorphins. These chemicals calm pain, from a minor headache to arthritis or migraines, and with no secondary effects. Migraines also disappear because the pressure in the brain's blood vessels is lowered while we have sex. So now we see that actually, a woman's headache is rather a good reason for having sex, not against it.
9. Kissing your partner daily means less visits to dentist. Kissing stimulates salivation, which cleanses food left between the teeth and lowers the acidity in the mouth, the main cause of the tooth decay.
10. A good sex session can be a good remedy against stiff nose, being a natural antihistaminic that helps combating asthma and high fever.
11. Having sex regularly drops the cholesterol level, balancing the ratio good cholesterol: bad cholesterol.
12. The hormones released while we have sex helps both men and women; estrogen protects a woman's heart but on the long term, it can be efficient also against Alzheimer's disease and osteoporosis while testosterone strengthens the bones and muscles.
13. Sex is not beneficial not only for the heart, but also for the blood circulation, especially in the brain, because of the increased heart rate and deep breathing.
14. The sexual activity lowers the risk of getting colds and the flu. 1-2 intercourses weekly means 30 % higher levels of the antibody immunoglobulin A, that spurs the immune system.
15. Sex leads to a better control of the bladder, by strengthening the pelvis muscles controlling the flow of urine.
16. After orgasm, especially in the evening, we become sleepy. This is the effect of some good sex: it increases sleep quality. Following an orgasm, the body of both males or females becomes completely relaxed, so they may have a good deep sleep.
17. Sex fights cancer! Various researches have shown that a high ejaculation frequency and sexual activity are linked to a lower risk of prostate cancer later in life. A study found out that men who ejaculated 13 to 20 times monthly presented a 14% lower risk of prostate cancer than men who ejaculated on average, between 4 and 7 times monthly for most of their adult life. Those ejaculating over 21 times a month presented a 33% decreased risk of developing prostate cancer than the baseline group.
Source : Internet -
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Disturbing images have surfaced on an anti-Muslim Facebook page, that show rotten egg assaults on persons carrying shopping bags from a clothing chain vilified by hardline Sinhala groups carrying out a sustained campaign against Muslim enterprises.
The Facebook page, called Athugal Pura Sinha Pataw highlights the images of a man and a woman following an assault with eggs holding No Limit bags. The group s motto is Konda pana athi niyama sinhalayanta pamanai (Exclusively for Sinhalese with a backbone)
Posted under the title Kurunegala Pursuit and Attack with Rotten Eggs and says If you go to No Limit or Fashion Bug we will attack. If you have their bags in your hand we will attack. And that is not all. Those who betray the race, even if they have police protection will be attacked with rotten eggs today, feces tomorrow.
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President Mahinda Rajapaksa opened the newly constructed House of Fashions shopping mall at D.S.Senanayake Mawatha, Borella monday evening.
This opening sees the closure of the fashion retailers mall situated at the Duplication Road.
The new mega ‘House of Fashions’ mall located at the D. S. Senanayake Mawatha, Colombo 8, spans across 250,000 square feet.
The nine story building is the largest one-owner store in South Asia.
This is the sole House of Fashion shopping center in the country and will contain products carrying international brand names such as Nike, Adidas, Disney, Mango and other famous brand names.
The House of Fashions store in Duplication road, Colombo 4 is now closed for business.
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Glamour was the order of the evening at the new ‘K Zone’ mall at Ja-Ela when Odel opened its second largest store in Sri Lanka within its precincts on Friday, 25th October.
Comprising of 12,000 square feet of stylish retail space, the new store offers the complete Odel experience, only outmatched in scale by Odel’s flagship store at Alexandra Place, Colombo. It will serve residents of Ja-Ela, Kandana, Negombo and other towns north of Colombo.
The new store was ceremonially opened by Odel founder and CEO Otara Gunewardene accompanied by two of her facebook fans. Invitees and Odel fans who attended the ceremonial opening were treated to a colourful fashion show inside the mall just before the store’s doors were opened.
The new store is open seven days a week from 10 am to 8 pm. It comprises of Odel’s Ladies, Men’s, Kids, Homeware, Backstage and Embark departments. New design elements and features offer a brighter, ultra-clean, sleek and modern look.
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